A self-initiated campaign for Florida's state nursing workforce center: one loud idea per piece, built on FCN's own navy and yellow.
FCN turns workforce research into action, from awareness to event registration. I designed a system that works across print, data and social, and made it feel handmade (paper, tape, grain, real photos) so research reads as human.
Work
Campaign system, print, data, events, social
Type
Self-initiated concept
The system
The system: FCN's real palette plus two campaign accents, pinned up with the pieces it produced.
Print and data
Research brief: FCN's 2022–2037 projections on one page. Taped stat cards, a marked-up chart, every figure sourced.Newsletter: "Workforce Update" as a cut-and-paste zine, built from real USF College of Nursing stories.Trifold, outside: faculty recruitment as a teacher's notebook. Sticky-note stats, an index-card contact panel.Trifold, inside: checklists, taped polaroids and circled steps.
Events
Event kit: a two-color riso summit identity across poster, post, story and badge. Date and venue are placeholders.
Social
Campaign key visual: an editorial collage of the nursing pipeline.National Nurses Week: a thank-you post for May 6–12.Heritage quote card: Florence Nightingale, 1868, over a public-domain lithograph.Quote card: Nightingale's May 1872 address to her nurses.Faculty recruitment: a call for nurse educators.Engagement post: invites Florida nurses to share why they chose nursing.
Concept work created for a job application. Not official Florida Center for Nursing materials. Statistics from FCN's Florida Health Care Workforce Projections 2022–2037 (Aug. 2025); stories from USF Health News.